Filter Sized Macro Closeup Lens
One of the things that my HS10 had was instant zoom, which could be used at two different settings/levels. Very handy for doing macro work or even long shots.
In the HS20 this was dropped, something that really annoyed me when I discovered that.
In the HS30 its been brought back, but renamed as intelligent zoom and appears to work in a very similar manner to the HS10's instant zoom.
As most Fuji users know, these cameras are capable of some really nice macros. You can of course get the Raynox DCR-250 with a adapter ring for the Fuji 58mm lens thread from amazon at around $100.00USD if freighted.
There is however another route that the HS20 owner can take and that is to use a closeup lens filter such as these found on E-bay UK.These are the ones I bought. My daughter has just arrived back from the UK and was able to bring them with her. They cost 8.99 British pounds or roughly $16.00 NZD. There are many varieties and suppliers. A quick search on E-bay or Amazon using "Closeup Filter" in the search bar will get you to where you need to be.
I have had a very brief play with these and will do a more in-depth review in the coming days. The Borwin versions seen here are considerably more expensive and I have to wonder if they aren't one and the same and you are paying simply for the name on the product.
The closeup lenses I have show good fit and finish and come in a pouch, with individual pockets that use Velcro tabs to secure them. Included in the box was a small packet of Q-tips as well as a Pufferbrush for lens cleaning as well a good quality lens cleaning cloth. All in all pretty good value for less than $20.00 NZD.